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Conservative insiders say they need to sell Pierre Poilievre’s ‘softer side’ to voters next time

Nearly two weeks after a bitter election defeat, the Conservative party has turned its sights to its next chapter: rolling out tone shifts, a renewed media strategy, and the reintroduction of its leader to start courting voters who turned elsewhere at the ballot box.

Updated
3 min read
Pierre Poilievre Raisa.JPG

Conservative Leader Pierre Poilievre makes his way into West Block on Parliament Hill for a meeting of the Conservative caucus on May 6, 2025.


OTTAWA 鈥 Nearly two weeks after a bitter election defeat, the Conservative party has turned its sights to its next chapter: rolling out tone shifts, a renewed media strategy, and the reintroduction of its leader to start courting voters who turned elsewhere at the ballot box.

Pierre Poilievre鈥檚 Conservatives 鈥 for supporters have, at least publicly, united around him 鈥 are keen to point to the party鈥檚 expanded vote share, seat count and base as reasons not to depose their seatless leader and those central to his campaign.

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Raisa Patel

Raisa Patel is an Ottawa-based reporter covering federal politics for the Star. Follow her on Twitter: .

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