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Tech Update: How Erthos is tackling plastic waste 鈥 at the source

Plus, Ontario launches Health Innovation Pathway and Albania鈥檚 AI minister speaks.

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4 min read
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By sharing her company鈥檚 novel testing platform with global partners, Erthos CEO Nuha Siddiqui hopes to help companies around the world tackle the plastics crisis.


When CEO Nuha Siddiqui co-founded in 2018, the goal of the company (then called EcoPackers) was to reduce plastic waste by developing biodegradable options that could be swapped in for disposable materials. As the Mississauga-based startup expanded its reach and began helping major global brands replace, say, foam made of fossil fuels with compostable packing peanuts, however, Siddiqui and her colleagues realized that the world鈥檚 plastics problem couldn鈥檛 be solved by just such small-scale swaps. 鈥淭o truly accelerate change,鈥 Siddiqui says, 鈥渨e also needed to reimagine the systems that enable these materials to scale.鈥澨

For Erthos to efficiently achieve this goal, she explains, the company needs to strategically position itself within a supply chain that has the infrastructure and resources to bring sustainable products to millions of customers worldwide. And a with multinational household products manufacturer represents a major step in that direction. The partnership, announced earlier this month, will provide Colgate-Palmolive鈥檚 packaging innovation and sustainability teams with access to ZYA, Erthos鈥檚 proprietary AI platform. ZYA, which simulates how sustainable materials will perform and measures key metrics (such as durability, cost and compostability) was created to test in-house materials, but Siddiqui says the company realized that the tool itself could be valuable to external partners.

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