Mark Carney looks expensive. He鈥檚 a suit guy. He almost exclusively wears beautifully tailored, streamlined business suits, a visual representation of his resume as an accomplished international banker. New to the campaign trail, and unlike many politicians, Carney isn鈥檛 trying to look like a guy you鈥檇 want to have a beer with.
Men in politics often wear suits, of course, but since the 1970s, 鈥渞elatable鈥 has been the big buzzword for political image consultants: picture shirt sleeves rolled up to give off working man or woman vibes. That trend arc accelerated during the pandemic, when most of us doffed our uncomfortable, restrictive clothes and would-be leaders strove to seem in touch.
Derek Guy, who takes to X to critique the fashion choices of public figures, has frequently
鈥淭he male political uniform became jeans and a dress shirt, no tie, except on serious or formal occasions,鈥 said political strategist Ashley Csanady, vice-president at McMillan Vantage Policy Group in Toronto. 鈥淔emale politicians have been told to ditch ornamental scarves and the pantsuit for jeans and a jacket.鈥
Some have taken it even further: Both Doug Ford and Bonnie Crombie donned political slogan trucker hats in the recent Ontario election campaign.
At the federal level, Conservative leader Pierre Poilievre noticeably casualized his image. 鈥淲e saw Poilievre have a bit of a makeover the last few years, ditching the glasses and wearing more casual outfits, even T-shirts,鈥 Csanady said.
The new image is a clear effort to grow Pierre Poilievre鈥檚 likability ratings for a broader
Meanwhile, NDP leader Jagmeet Singh has been bold in using clothing as personal expression: He鈥檚 known for his love of bespoke British tailoring and his colourful turbans often provide punctuation on the trail.
By contrast, Carney doesn鈥檛 give any clues as to his off-duty personality in his dress鈥攏ot with his ties, nor his socks, a particular fashion fetish of his predecessor Justin Trudeau.
With the snap election held so swiftly after Carney replaced Trudeau in office, his opponents have had to adjust their attack strategy on the go. Singh has referred to Carney鈥檚 wealth and finance background, saying, 鈥淗e won鈥檛 fight for everyday people, because that鈥檚 not who he is.鈥
Poilievre has sought to tie Carney to Trudeau, leaning into his preferred rhyming slogans. 鈥淵ou, Sir, are not change,鈥 was Poilievre鈥檚 main message at last week鈥檚 English language debate, where all three of the top-polling party leaders showed up in sharply cut dark suiting with dark ties, a striking masterclass in men鈥檚 tailoring.

Conservative leader Pierre Poilievre, Liberal leader Mark Carney, New Democratic Party leader Jagmeet Singh and Bloc Quebecois leader Yves-Francois Blanchet at the English-language federal leaders’ debate in Montreal, April 17, 2025.
Adrian Wyld/The Canadian PressIn this dicey political moment, with the economy held hostage by trade war fears, Carney鈥檚 steady image might just be a balm for voters鈥 shaky nerves. His banker uniform projects authority and experience for the negotiating tables that will lie ahead for our next prime minister. In the face of threats to our jobs, our savings, our place in a new economic world order and our very sovereignty, voters may be looking for a leader who wears a suit like armour.
鈥淐anadians aren’t turning to Carney because they think he’s like them, or they want to have a beer with him. His brand is anchored in his success as a central banker and in private equity,鈥 said Csanady. 鈥淚nstead of trying to focus group his image, his campaign has decided to let Carney be Carney鈥攁 guy who looks as comfortable in a suit as he does crunching numbers.鈥 As she put it, he is conveying not style but substance.
In the finance world, though, he stood out. The Guardian called Carney 鈥淐anada鈥檚 rock-star banker鈥 when he became governor of the Bank of England. He was once featured on the cover of a Harry Rosen flyer, circa 2012, while in his role as governor of the Bank of Canada. The picture was not authorized; it was shot by a paparazzi and paired with a playful caption. The Financial Post covered it, calling him 鈥渙ur central banker pin-up boy.鈥

Mark Carney on his first day at聽the central bank headquarters聽as governor of the Bank Of England, July 1, 2013 in London, England.
Jason Alden/Getty ImagesIn a time when billionaires are taking over society, their overt displays of wealth leaving a bad taste, looking expensive could be a liability. But Carney鈥檚 suits are more stealth wealth than flashy. In the early 2010s, The Star reported that he commissioned 海角社区官网bespoke tailor Isaac Ely to dress him for the G20 and G8 summits, having been a client since his days in the Goldman Sachs 海角社区官网office in the late 1990s. British papers later speculated that Carney had switched to custom threads from London鈥檚 Savile Row.
鈥淗e has always been a traditionalist 鈥 the suits, the ties, the rare snap of him in a casual polo and shorts in the summer,鈥 said Justin Mastine-Frost, digital director of content at men鈥檚 style magazine Sharp, describing this as 鈥渘o-nonsense, knows what鈥檚 best for you鈥 dad energy. (The somewhat groovy handle 鈥淏ig Daddy鈥 made the TikTok rounds a few weeks ago after a supporter shouted, 鈥淟ead us, Big Daddy鈥 to Carney at a Scarborough rally.)
View this post on Instagram
鈥淚t鈥檚 鈥榖anker chic鈥 of the era and suitably safe, even boring, as expected from a politician,鈥 Mastine-Frost said.
It will be interesting to see if sticking to the finance uniform is a winning strategy. 鈥淎t least for me, I don鈥檛 know that the banker cred would help his case in this moment, knowing how tired society is of the giant cogs of legacy institutions both here and stateside,鈥 said Mastine-Frost.
The respectable business suit aesthetic was standardized around 1850, said Nigel Lezama, undergraduate program director and associate professor of fashion studies and inclusion at 海角社区官网Metropolitan University, whose research has focused on men鈥檚 dress in post-revolution France. 鈥淧rior to the revolution, men and women were equally ornate,鈥 he says. The 19th century shift to capitalism made 鈥渕en鈥檚 fashion more fit for purpose, to emphasize productivity and efficiency. Men鈥檚 looks became very discreet and sober to represent patriarchal sobriety and responsible, business-oriented life.鈥
Accessorizing took on greater importance. When suits became uniforms symbolic of masculinity, 鈥渢he flourish of the tie became the flourish of the self,鈥 said Lezama.

Mark Carney makes a campaign stop at Marmen Inc. in Trois-Rivieres, Que., Tuesday, April 22, 2025.
Sean Kilpatrick/The Canadian PressAfter decades buttoned-up behind the scenes of international monetary systems, Carney is unlikely to furnish us with flourishes. But letting his hair down just a tad might be on the cards. 鈥淵ou can spot a little change in his late 鈥24 to early 鈥25 suiting,鈥 said Mastine-Frost. 鈥淭he cuts feel a bit more trim.鈥
Csanady has observed Carney loosening up in recent weeks. 鈥淗is team has managed to get him out of a tie during key campaign stops, and that visually opens him up a bit. It’s a good middle ground.鈥
We have seen him drop the jacket, roll up his sleeves and don an obligatory hard hat for a photo op. But don鈥檛 expect colourful socks or slogan hats.
To join the conversation set a first and last name in your user profile.
Sign in or register for free to join the Conversation