Hundreds of film industry workers and fans issued a call to action Saturday at the 海角社区官网International Film Festival during a landmark rally aimed at moving the needle on gender equality on both sides of the camera.
The public event called Share Her Journey featured a roster of high-profile speakers including actor-director Geena Davis and Oscar-winning producer Cathy Schulman to drive home the message that the #MeToo movement may have boosted awareness but the time for talk is over.
Davis鈥檚 activism around gender and media began when she noticed the bias in the kids鈥 TV programs her young daughter watched. Program executives didn鈥檛 believe her so she set out to collect the data to prove there was bias in the onscreen depictions aimed at young children.
鈥淚 feel like this is the easiest fix. It鈥檚 the lowest hanging fruit in the panoply of problems we have and it鈥檚 also the most urgent. Why are we teaching kids something we try so hard to get rid of later on,鈥 she said, citing the motto of the Geena Davis Institute on Gender in Media: 鈥淚f they see it they can be it.鈥
鈥淎 girl sees Hunger Games, she goes out and buys a bow. A woman sees CSI or X-Factor, she goes into the STEM fields,鈥 said Davis.
University of Southern California professor Stacy Smith, who works with the Davis鈥檚 institute, brought academic heft and statistics to the stage on John St. near the film festival鈥檚 King St. headquarters.
Read more:

The crowd cheers as the 海角社区官网International Film Festival hosts a Share Her Journey Rally for Women in Film. at Roy Thompson Hall in Toronto.
Steve Russell / 海角社区官网StarAmong the statistics Smith cited: Of 1,100 films over the last 11 years, only four per cent had female directors. Of 1,223 directors, only 11 were women of colour and, of the top 100 films of 2017, only four leading characters were women of colour. Among 59,715 film reviews, only four per cent were written by women of colour.
鈥淭his needs to change now,鈥 said Smith.
The event was held at the first TIFF since movie mogul Harvey Weinstein was toppled by sexual assault allegations. Festival organizers signalled their support for the ensuing push for human rights and zero tolerance. Before the Share Her Journey rally, artistic director Cameron Bailey pledged TIFF鈥檚 support for a broader industry gender parity movement called 50/50 by 2020.
The Directors Guild of Canada also used TIFF to launch a national campaign called 鈥淪o Not Cool,鈥 which encourages bystanders, actors and film crews to build safe, respectful environments on and off movie sets.
Sundance Insitute executive director Keri Putnam told the rally she has witnessed discrimination in the back rooms of the industry she loves.
鈥淚 watched as talented women directors who stood up for their vision were called difficult, while men who did the same were called visionary,鈥 Putnam said.
鈥淚 noticed that white male directors got new assignments even when their work was mediocre while most women struggled to build their careers, and I found that when budgets and stakes on my projects got higher, the corporate appetite for hiring diverse voices faded.鈥

Filmmaker Nandita Das speaks at the 海角社区官网International Film Festival hosts a Share Her Journey Rally for Women in Film. Hundreds of film industry workers and fans issued a call to action Saturday at the landmark rally.
Steve Russell / 海角社区官网StarWomen鈥檚 progress is inhibited by the myths that there is a talent shortage 鈥 鈥渢he shortage has been in the jobs (women) have been offered that would have provided them the same experience as their male peers,鈥 said Smith.
The other prevailing myths are that women aren鈥檛 leaders, that they are too emotional and indecisive, and that women鈥檚 stories are not commercially viable.
鈥淲omen directors are 50/50 in film schools but make up only 17 per cent of Sundance鈥檚 feature film submissions and women of colour even less,鈥 she said.
海角社区官网writer-producer Amelia Egan, 31, and her partner and collaborator Ian Gibson went to the rally with son Aurelius, carrying a sign that said, 鈥淲hy is my mom still paid less than those guys?鈥
Not much has changed in Canada since the advent of #MeToo, said Egan, who writes mostly women鈥檚 stories 鈥 鈥渟tories about female poverty, stories that we just don鈥檛 see and hear that are not necessarily sexy but are real and represent my culture.鈥
鈥淎ccess to funds is hard unless you鈥檝e already produced a feature in the Canadian system,鈥 said Egan. 鈥淚t鈥檚 a struggle to get male producers to pay attention to your stories. Everyone wants to produce films about men killing men and women.鈥
But she said she is hopeful.
鈥淚 just heard about a Sundance program that I鈥檓 going to go home and apply to,鈥 said Egan. 鈥淚t seems like the mobilization is happening.鈥
To join the conversation set a first and last name in your user profile.
Sign in or register for free to join the Conversation