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How Sarah Nurse became a hockey superstar, a national brand and the new face of the women鈥檚 game

The Hamilton native, set to star for Toronto’s PWHL team, is among the top earners in the women鈥檚 game because of what she can do on the ice.

Updated
5 min read
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PWHL Toronto, which is leaning heavily on Canadian talent, made Sarah Nurse one of its three free-agent聽signings聽prior to the draft.


She is the face of women鈥檚 hockey. She comes from sports royalty and won an Olympic gold medal, has appeared on the cover of a video game and a cereal box, had a Barbie doll made in her likeness and been called a 鈥渟weeter ting鈥 by Drake.

When her PWHL Toronto teammates walk into the Ford Performance Centre where the team practises, they鈥檙e greeted by a life-sized cardboard cut-out of her with information on how to buy tickets, even though the team has already pre-sold every seat for every one of its games this season.

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Ken Campbell

Ken Campbell is a longtime hockey writer and freelance contributor to the Star's Sports section. He is based in Toronto. Follow him on Twitter: @

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