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The bigger story for some, though, was the no-show by Swift, who last week announced to Chiefs tight end and three-time Super Bowl winner Travis Kelce.

There was speculation all week here that Swift might make a third visit to the South American nation, and the first to the stadium of soccer club Corinthians, whose fans see her as a Stories in the Brazilian media about a possible visit boosted online interest in the game, the NFL鈥檚 second in Brazil.

“I got to say it feels a bit less exciting now,鈥� said 24-year-old Elena Sampaio, who was wearing a Chiefs shirt but didn’t know the names of any of the players. 鈥淲hen I heard Taylor was coming I felt this was going to be a bigger event than I imagined. Too bad.”

Instead, local fans who were still looking for Swift in the boxes had to settle for Santos and Brazil striker Neymar hugging Kelce and chatting with him before kickoff.

Fans also celebrated as Green Day drummer Tre Cool joined a group of samba drummers who played before the performances of the national anthems of Brazil and the United States.

“The atmosphere in Brazil will always be festive like this. We are loud, we want the players to hear us. We want to be part of the game,鈥� said Manuel Andrade, 32, a school teacher who supports the New England Patriots. 鈥淚 don’t like the Chiefs at all, and it feels great to cheer against the majority here. I came here last year, hope to come as long as we have this.”

The halftime show featured Colombian singer Karol G, but the Brazilian audience wasn’t particularly welcoming, as it was last year when one of their own, Anitta, performed.

The acoustics at NeoQuimica Arena also failed to impress, with fans having a hard time understanding the words of 鈥淪i Antes Te Hubiera Conocido,” one of Karol G’s hits. The language barrier for Portuguese-speaking Brazilians also made the atmosphere less electric.

鈥淚 love the NFL, the idea of a halftime show here, but this looked a bit cheesy for a Brazilian audience,鈥� said Vinicius Humberto, 42, a marketing specialist attending the game. 鈥淭here’s surely a learning curve on how to appeal to a local audience with so many international games. They will learn because they are really good at this.鈥�

Brazilians sounded more excited and sang in a single voice when a country music hit about denial, 鈥淓videncias,鈥� was played between the third and fourth quarters.

The NFL held several events in Sao Paulo this week in the lead-up to the game. The league also sponsored murals by artists Kobra, Crica Monteiro and Leandro Nascimento, as it did last year when the Philadelphia Eagles beat the Green Bay Packers here.

The game Friday was the first of including

NFL Commissioner Roger Goodell said in an interview with TV Globo during the game that Rio de Janeiro has the potential to also host a regular-season game. The coastal city has the historic Maracana Stadium, where some of the biggest soccer matches have been played.

鈥淲e will be here (Sao Paulo) over the long term. But Rio is obviously a place we have some interest in playing at some point, too,鈥� Goodell said. 鈥淲e are never going to leave Brazil. This is something we are going to continue playing in.鈥�

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