FILE - Chris Buescher during driver introductions before two NASCAR Daytona 500 qualifying auto races at Daytona International Speedway, Thursday, Feb. 13, 2025, in Daytona Beach, Fla. (AP Photo/John Raoux, File)
Trimble to become primary sponsor on Buescher, Preece NASCAR Cup Series cars beginning in 2025
CONCORD, N.C. (AP) 鈥 Roush Fenway Keselowski Racing announced Friday a multi-year sponsor partnership with Trimble beginning in the 2025 NASCAR Cup Series season.
FILE - Chris Buescher during driver introductions before two NASCAR Daytona 500 qualifying auto races at Daytona International Speedway, Thursday, Feb. 13, 2025, in Daytona Beach, Fla. (AP Photo/John Raoux, File)
CONCORD, N.C. (AP) 鈥 Roush Fenway Keselowski Racing announced Friday a multi-year sponsor partnership with Trimble beginning in the 2025 NASCAR Cup Series season.
Trimble will be the primary sponsor on Ryan Preece鈥檚 No. 60 Ford Mustang and Chris Buescher鈥檚 No. 17 Ford Mustang, beginning with Preece鈥檚 entry at Nashville Superspeedway on June 1. In addition, it was announced that Trimble will increase its involvement across RFK Racing鈥檚 full fleet in upcoming seasons, including Brad Keselowski鈥檚 No. 6 Ford Mustang.
Trimble is a global technology company that enables essential industries including construction, geospatial and transportation.
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鈥淭his is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,鈥 Trimble president and CEO Rob Painter said. 鈥淏oth organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.鈥
Trimble employs more than 12,000 people worldwide and serves customers in over 175 countries. The company reported $3.68 billion in revenue in 2024, according to a release.
鈥淧artnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,鈥 said Steve Newmark, president of RFK Racing. 鈥淥ur team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.鈥
Trimble is also set to join the RFK TeK Alliance, a collaborative platform where technology-oriented sponsors work together to test and refine products in applied racing and operational environments.
鈥淓very week in NASCAR feels like a science project, where we鈥檙e constantly testing, learning, and improving,鈥 said RFK Racing driver and co-owner Brad Keselowski. 鈥淧artnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it鈥檚 essential in today鈥檚 competitive environment.鈥
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