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鈥淎irbnb is currently used as a noun and a verb, and it means a place to stay,鈥� Chesky said in a recent interview. 鈥淭he question we then asked was what if you could Airbnb more than an Airbnb and essentially monetize the biggest asset in your life, which is probably not your home, but your time, passion and skill set.鈥�

The company tested the idea when it launched Airbnb Experiences in 2016, but faced issues over quality and reliability.

Mitch Bach, CEO and co-founder of Trip School, an independent organization that trains tour guides, said the main issue with the original rollout was that the experience providers, though deeply embedded in their local culture, lacked the professionalism of trained tour guides.

Airbnb 鈥減urposefully eschewed tourist attractions, which is the bread and butter of a marketplace like GetYourGuide or Viator,鈥� Bach said. 鈥淚 think their bet was that around that brand and the genius of Airbnb鈥檚 position in the market, they could organically scale this, but they found very clearly that they couldn鈥檛.鈥�

In the reboot, Airbnb said it is focusing on quality and professionalism, with rigorous, continuing vetting of tour providers鈥� 鈥渆xpertise, reputation and authenticity.鈥�

Chesky said that the new product is still uniquely 鈥淎irbnb.鈥� 鈥淲e are finding the most interesting people in the world and designing new experiences,鈥� he said, citing the Notre Dame tour as an example of using an expert outside of the travel industry to offer a unique lens.

In some cities, Airbnb is launching a line of experiences that it calls 鈥渙riginals,鈥� designed specifically for the company. These include pastry-making with French Bastards Bakery chef Raphaelle Elbaz in Paris, or playing beach volleyball at Rio de Janeiro鈥檚 Leblon Beach with Olympian Carol Solberg. The company is also teaming up with celebrities such as Megan Thee Stallion and Sabrina Carpenter to host dancing and glamour sessions.

Airbnb said that many users found the company鈥檚 earlier experiences too expensive. At an average price of $65 per person, the new experiences are more affordable, Airbnb said, and are easier to organize. Once the bookings are confirmed, a new 鈥渢rip mode鈥� allows guests to view and edit their itineraries. There is also a social component that allows people to see and interact with people booked on the same experience.

鈥淚鈥檝e always believed that Airbnb was destined to do more than just provide a place to stay,鈥� Chesky said.

This article originally appeared in .