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DesRosiers says sales are still well below pre-pandemic levels for August, which exceeded 180,000 vehicles between 2017 and 2019.

The firm’s managing partner Andrew King says corporate performances in August were mixed, with some companies seeing double-digit gains, while others experienced double-digit losses. 

The auto industry continues to face uncertainty from ongoing trade negotiations, as some automakers have raised their estimates for tariff costs.

DesRosiers says the industry is continuing to tread water and trying to mitigate tariff impacts while waiting for clarity on a potential trade deal.

This report by The Canadian Press was first published Sept. 4, 2025.